Friday, January 11, 2013

Apple Not Focused On Developing Cheaper iPhone, Says Marketing SVP Phil Schiller

iphone-5-backEarlier this week, reports that a cheaper iPhone is in the works caused plenty of buzz as observers speculated about how such a device could help Apple target emerging markets, including China. But an interview Apple Marketing SVP Phil Schiller gave to the Shanghai Evening News (link via Google Translate) seems to refute the rumors. (TNW confirmed with Apple that this was an official interview).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/bpewk-7pYUA/

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